Color factory
![color factory color factory](https://colorfactory.co/wp-content/uploads/2021/02/color-factory-space.jpg)
![color factory color factory](http://framescinemajournal.com/wp-content/uploads/2020/06/Figure-4.jpg)
At press time, #colorfactory yields 3,573 public posts on Instagram, #colorfactoryco (the "official" hashtag) another 1,735. In this respect, Color Factory is #winning. And yet another is determined by what my social media specialist coworker identifies as “engagement.” Public images tagged #colorfactoryco basking in the 'Yellow Ball Pit.' (Via Instagram) Another is evaluated by ticket pages that read “SOLD OUT” ad infinitum. Another kind of success is determined by the “net” line on an Excel spreadsheet. That’s a pretty good metric for a certain kind of success. I say “smoothly” because at the time of my visit, five days into the project’s run, everyone visiting Color Factory was smiling. on Instagram)ĭespite what sounds like an insane production schedule (between this and her recently opened Natoma Street public art installation, one wonders if Rosenberg ever actually sleeps), Color Factory is up and running smoothly. A spot to sit and contemplate color, between the confetti room and Tom Stayte's installation. The team didn’t get access to the building until May. In April, she brought on local artist and chromophile Leah Rosenberg as creative director New York-based designer Erin Jang served as art director of the project. Both literally (it spans two floors at 575 Sutter Street) and figuratively.Ĭonceived by Jordan Ferney of Oh Happy Day (a “craft and celebration” blog with an accompanying party supply shop), Color Factory came to life quickly. on Instagram)īut before jumping to the conclusion that Color Factory is a sickly sweet honey trap for the shutter-happy selfie-posting folk who use #blessed completely unironically, consider the fact that it could be all of the above - it is, it totally is - and also something else.Ĭolor Factory has levels, yo. Condé Nast Traveler declared “San Francisco’s Color Factory Is About to Be All Over Your Instagram.” Architectural Digest called it “an Instagrammer’s dream come true.” Curbed declared Color Factory “San Francisco’s newest Instagram hotspot.”ĭo you sense a pattern? The exterior of Color Factory on San Francisco's Sutter Street. And scalpers on Craigslist are selling tickets - originally priced at $32 - at around $80 a pop.Įven before Color Factory opened its doors to the public, headlines appeared across the internet making sweeping predictions. Lest you scramble to open that extra tab in your browser: you’re too late.
![color factory color factory](https://metrous.s3.us-east-2.amazonaws.com/main/articles/color-factory-new-york-gallery-8.jpg)
When was the last time you saw such a frenzy for bright colors? The ubiquitously buzzed-about Color Factory, a pop-up interactive art experience near San Francisco’s Union Square, recently released an additional 26 days of admission tickets for September - an extension of the original (and completely sold out) August run.